a fantastic website is not enough to make your online presence
successful; people should actually find you in the crowd of millions of
business websites. Directory submission, an important online marketing
strategy helps in this regard.
submission is one of the great ways to improve your websiteâ€™s
visibility on the Internet. A web directory is online yellow pages, a
collection of links broken down into different categories, under which a
user can locate relevant information. You can also define a web
directory in this way â€“ a collection of bookmarks made available to
the public.Â Â
Difference between search engines and directories
often tend to confuse between a search engine and a directory. The web
directories consist of huge database of websites links organized in
various categories by topics. The basic difference between a search
engine and a directory is that the search engine use crawlers or robots
to collect website content. Web directories, on the other hand are
organized mainly by human editors â€“ people submit their sites to the
directories, and these are then reviewed by human editors.Â Â Â
Major web directories
order to submit your website to major directories, it is essential to
know the various web directories that are there on the Internet.
Open Directory dmoz â€“
is the largest and most comprehensive human-edited directory on the
web. It is created by volunteer editors, and covers various topics like
business, computing, science, sports, and shopping.
LookSmart - is a human-compiled Internet directory that organizes the web content into thousands of categories.
Yahoo - is both a portal and a web directory and provides extensive categories and news, yahoo auctions, classifieds, weather and maps.
Zeal - is another community-driven web directory that provides descriptions and ratings of web sites.
The other major directories include:
Really Fast, What You Seek, Seoma, Clickey, and Directory World are the other helpful online web directories.
are certain things that you should keep in mind while submitting your
website to the major directories. Make sure that the directory is
indexed in the major search engines by going through a quick search in
Google, MSN and Yahoo. Do not list your website in a directory that is
banned by Google. Check out the page the directory is linking your
website to. The directory may have a PR of 7, but the page on which your
link appears on might have a PR of 1. Select the older directories
first since some search engines like Google values the age of the
site.Â Â Â
Importance of submitting websites to major directories
your website to major directories increases your link popularity due to
one way link from a highly respected resource. This can help the site
to have a higher ranking on search engines. Moreover, as you are being
listed in the directories that are searched by many people everyday,
directory submission increases the targeted traffic to your website.
proper keyword and description is essential while submitting your
website to major directories. When a user searches using a search
engine, the query must match the words on your page. However, when the
users search using major directories their queries should match the
words given in the description of your website in the directories.
good listing in the Internet directories can bring a lot of traffic to
your website and increase the link popularity. While submitting your
website to major directories, it is important to submit it to the right
category by following the directoryâ€™s guidelines carefully.Â Â
Here are some of the common directory submission guidelines:
- If you want to submit your site to the Open Directory, do not submit mirror sites.
- Do not submit your site twice and avoid submitting any site with an address that redirects to another address.
- Do not submit sites that are â€œunder constructionâ€, and follow the policy while submitting adult and illegal content.
major directories are very specific. If you have a UK-based site,
submit it to the desired regional category. If your website is
commercial, you must submit to the â€œBusiness and Economyâ€ category.
- For Non-English sites, submit it under the world category.
you have selected the best category for your site, it is time to give
it a proper description. The submission will be reviewed by an ODP
editor before approving it.Â Once your site is approved, it will
gradually be listed on other partner sites like AOL search, Google,
Netscape search, Yahoo search and more.
submitting your site to Yahoo directory, you need to check first if
your site is already there in Yahoo. If it is already not there, then
select an appropriate category in Yahoo for your site. Once the topic is
decided, click on the â€œSuggest a Siteâ€ link for placing your site.
However, the final placement of the site will be determined by the
directors of Yahoo. You need to fill up the online for by providing your
siteâ€™s title, URL, and a brief description.
you have to submit your site to Yahoo directory. You will have to login
with your Yahoo user ID and password. After going through the terms and
conditions, you will have to fill up an online form that requires your
site title, URL, Geographical location, description and additional
information about your site.
Yahoo editors review and evaluate your site before publishing it. If
your site requires a login user name and password you should provide
that to Yahoo directory.
last step before submitting your site to Yahoo directory is providing
Contact Information. You need to provide the name and email of the
contact person, so that no unauthorized person can access and change
your listing details.
Things to check while submitting website to major directoriesÂ
submitting your website to the major directories, the keywords used to
describe the site are very important. You do not have to enter the same
description that is there in the Meta Description tag. Try to submit the
description in 2-3 sentences instead of submitting a list of keywords.
If you have to submit both the title and the description, avoid
repeating the title in your description. Always write in the third
person by avoiding phrases like â€œweâ€. Instead, try to write in
general about the product or service the site offers.
submitting your website to the major directories, avoid hype and
marketing speech. Instead of the promotional terms, use the functional
terms. Avoid using capital letters and exclamation marks in the
description and keep it short and precise. Always check the spelling and
grammar of the description and avoid giving variable data since it is
difficult to change the description once it is accepted by the
you submit your website to major directories, research each directory
and the categories it includes, for placing your website under the
appropriate topic.Â Include the main product name in the description.
If you are targeting specific audience, mention that as well. Use the
paid or premium listing if your budget allows you. After submission,
visit the directory and verify your listing. Do not submit a single
page. Always submit your domain name.Â Â Â
Steps to take if directories do not accept your listing
are a variety of reasons why Internet directories do not accept your
listing. This happens when you donâ€™t submit it to the right category,
your website has no real content, and when the website has no
professional look. You will have to plan out properly on how to resubmit
your website again, once it has been rejected. Go for a professional
looking website with quality content that is accessible in all popular
browsers. If your website doesnâ€™t get listed with 4 weeks, re-submit
it. Keep on repeating this process every 3-4 weeks until your website is
accepted or formally rejected.
constraint is a big factor that can lead your website being rejected.
The editors of the directories receive hundreds of submission each day
and naturally have a backlog of sites to look at. Thus, it may delay the
listing of your site in the directories. Wait for 4 weeks for your site
to get listed, failing which, send a cordial email to the director.
Mention your website URL, the category name and the submission date
while asking politely the status of your submission. This may help your
site get listed much quicker.Â Â Â
Free submission and paid submission
in online directories are usually not free. There are some directories
that allow free submission, but it doesnâ€™t guarantee on how quickly
your website will be reviewed for listing. If you want your website to
be reviewed quickly within a week, you have to pay a certain amount of
service charge annually. This makes your website subject to a yearly
review. DMOZ is the most popular free directory. It is the best possible
option if you want to go for free submission. However, you need to pay
for Yahoo and MSN directory services.
money to get listed in directories may force you to think twice. But it
is worth it, since these online directories will pay off for you in a
variety of ways. The inclusion of your site in the online directories
will gainfully increase the traffic of your site. It increases the
number of back links to your site. Submitting to directories is
relatively inexpensive when you think of the profit you get out of it.
You can submit it to Yahoo (http://www.yahoo.com/docs/info/include.html)
and MSN for less than $350.Â
your site to directories can help you to acquire more links in other
directories without you even having control over it. The people who like
your site will automatically submit it to other directories that they
use. This helps in listing your site in directories that you have never
heard before. At the same time, your fans will also be delighted to list
your site for you.